Retail & Multi-Site · Brand Rollout
Lidl: a national retail rollout, on time and on spec.
THINK manages large-format print, point-of-sale and signage across Lidl's retail estate: surveyed, produced and installed to one standard, store after store.
at a glance
- Client
- Lidl
- Scale
- 236 stores, growing
- Coverage
- 32 counties, all-island
- Capabilities
- Print · POS · Signage
the brief
Lidl run 236 stores across the whole island of Ireland, and they're always building, remodelling, refurbishing and refreshing. Working with Lidl's Point of Sale and Trade Marketing Manager, THINK install a wide and complex mix of printed POS, design and marketing material, week in, week out.
the challenge
New builds happen at a steady pace and the existing estate is constantly being reimagined, so THINK's print project management and install crews are always engaged. Large-format bakery wall graphics, fridge wraps and printed over-shelf header cards are only part of the POS mix that goes into a Lidl store, and every store has to be right.
what THINK did
One programme, every store.
THINK manage the programme end to end. Guy, as project manager, liaises with designers, printers, store managers and Lidl HQ to deliver the printed marketing and POS that a Lidl store runs on every day. Survey, production-ready artwork, in-house print and fabrication, scheduling and installation by our own crews, hundreds of stores spread over 32 counties, tracked centrally.
the result
A consistent, on-brand retail environment delivered at scale and kept fresh. Produced to one quality standard and installed to plan, store after store, under the most demanding of circumstances, with a record for every location.
in their words
“The rollout of such a broad mix of POS elements is not for the faint hearted, especially when you have hundreds of stores spread over 32 counties. Guy and the THINK team apply an analytical approach to the task of installing all of the printed items essential to the day-to-day operation of a Lidl store. As Project Manager, Guy liaises with designers, printers, store managers and Lidl HQ to deliver on our printed marketing and POS requirements under the most demanding of circumstances.”
Trade & Marketing
POS Management Team, Lidl
Plan your project with THINK.
Tell us what you're rolling out: a single room or a nationwide programme. And we'll tell you exactly how we'd deliver it.