Republic of Ireland
Northern Ireland
With the ability to display multimedia content including images, videos, animations, and live data feeds, digital signage offers endless possibilities for enhancing brand visibility, promoting products and services, providing way-finding information and entertaining audiences.
Digital signage solutions often include software platforms that enable users to design and customise content, manage multiple displays across various locations, and analyse audience engagement metrics.
Digital signage is a dynamic and versatile communication platform that utilises digital displays to deliver targeted messages, information, and advertisements to a specific audience.
Unlike traditional static signage, digital signage allows for the creation, scheduling, and remote management of content in real-time, enabling businesses to engage customers with relevant and eye-catching visuals.
When choosing digital signage solutions for your business, it’s crucial to consider the specific needs of your organization, the size of the display area, and the types of content you typically present. Here’s our guide to help you select the perfect digital signage solutions.
The process often begins by conducting a thorough consultation to understand your specific needs and objectives.
This may involve assessing your target audience, identifying strategic locations for displays, and defining content goals.
Digital signage services may include assistance with selecting the appropriate hardware components for your desired application, such as displays, media players, mounts, and interactive touchscreens.
THINK handle the installation and setup of these devices, ensuring they are properly configured and integrated into your infrastructure.
THINK Digital Signage Services offer content creation and management capabilities, helping you develop engaging and compelling multimedia content for your displays.
Digital signage services can be tailored to reflect the branding and identity of your business. This includes customising display templates, themes, and layouts to align with your brand guidelines, as well as incorporating logos, colours, and messaging consistent with your brand’s image.
THINK offer remote monitoring and support capabilities to ensure the ongoing performance and reliability of your signage system. This includes monitoring display status, network connectivity, and content playback, as well as troubleshooting technical issues and providing remote assistance when needed.
To empower you to make the most of your digital signage investment, THINK offer training and education programs. This may include user training on software platforms, best practices for content creation and management, and guidance on maximising the impact of digital signage in various environments.
Overall, THINK’s digital signage services aim to provide end-to-end support and expertise to help your businesses deploy, manage, and optimise digital signage solutions that effectively communicate your messages, engage your audiences, and achieve your business objectives.
The benefits of digital signage over static media are well-documented and include:
Update content quickly and easily. You can also rotate different special offers, promote a slow-moving product, or change the display based on time of day, location and other factors.
Target your messaging with customised, relevant content that will keep customers engaged. For example, you can position a digital sign next to a new product and play a video that shows the features and benefits of the product.
Measure the results of your marketing initiatives more accurately. By integrating your digital signage system with mobile apps, beacons and other technologies, you can also track customer behaviour and fine-tune your content accordingly.
Create a new revenue stream by selling advertising. Digital signage creates prime advertising real estate for other businesses that complement yours. Integrate their advertising messages with your own content to provide more value for customers.
Reduce expenditure by virtually eliminating printing costs. Coffee shops, fast food, & retail outlets can migrate traditional print like menus, tent cards, special offers, POS material & window posters to a more sustainable digital platform.
We make the transition from traditional to digital signage seamless and efficient for businesses. Our expert team guides you through every step of the process. Here’s how we do it:
The process begins with an assessment of the existing traditional signage and identification of areas where digital signage could provide added value.
Clear objectives are established for the transition to digital signage, including specific goals for communication effectiveness & audience engagement.
Next, appropriate digital signage hardware components are selected based on the needs and requirements identified during the assessment phase. This may include displays, media players, mounts, interactive touchscreens, and any additional peripherals needed for the desired application.
A content strategy is developed to ensure that the transition to digital signage effectively communicates the intended messages to the target audience.
Engaging and compelling content is created to populate the digital signage displays.
Digital signage software is selected and implemented to facilitate the management, scheduling, and distribution of content across multiple displays.
The digital signage hardware is installed and integrated into the existing signage infrastructure.
Once the digital signage system is installed, thorough testing is conducted to ensure that all components are functioning properly and that content is displaying as intended.
Users and stakeholders are trained on how to operate and manage the digital signage system effectively. This may include training sessions on software usage, content creation, scheduling, and troubleshooting, as well as ongoing support resources.
By following these steps, organisations can successfully transition from traditional signage to digital signage, leveraging the benefits of dynamic, interactive, and engaging communication to enhance the overall customer experience and achieve their business objectives.
Our process is designed to transform your digital signage vision into reality with precision and ease. Our expert team handles every aspect of the transition, ensuring you get the most out of your digital signage system.
The initial step involves evaluating the current traditional signage setup and pinpointing opportunities where digital signage could offer enhanced benefits. Defining clear objectives is crucial for the transition, outlining precise targets to improve communication effectiveness and engage the audience more effectively.
Following this, suitable digital signage hardware components are chosen in accordance with the needs and specifications identified earlier. This selection encompasses displays, media players, mounts, interactive touchscreens, and any other peripherals essential for the desired functionality. Simultaneously, a comprehensive content strategy is crafted to guarantee that the shift to digital signage effectively conveys the intended messages to the target audience. This entails the creation of captivating and relevant content to populate the digital signage displays.
We choose and implement digital signage software to streamline content management, scheduling, and distribution across multiple displays. Following this, we proceed to install and seamlessly integrate the digital signage hardware into the current signage infrastructure.
Upon completion of the digital signage system installation, extensive testing is undertaken to verify the proper functioning of all components and ensure that content is presented as planned. Additionally, users and stakeholders receive comprehensive training on effectively operating and managing the digital signage system. This training encompasses various aspects such as software utilisation, content creation, scheduling, troubleshooting, and ongoing support resources.
Implementing cutting-edge video conferencing, hybrid workplace management, and professional AV solutions ensures enhanced audience engagement, efficient digital signage, and seamless collaboration.
THINK are an invaluable resource for us here at Starbucks Ireland. Working with THINK on the rollout of our state-of-the-art digital menu panels nationwide, has given us real peace of mind when it comes to running and managing our business. Their level of expertise allows us to confidently execute ambitious business and marketing solutions, with no task too big.
Group Director of Marketing & Category,
EE Group (Starbucks Ireland)
Get in touch with one of our experts and let’s THINK about your next Digital Signage project.
Republic of Ireland
THINK Group, No.6 Dundrum Business Park, Dundrum Road, Dublin 14. D14 H263
Northern Ireland
THINK Group, No.6 Margaret Street,
Newry, Co. Down BT34 1DF
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