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Starbucks®

Starbucks, the renowned global coffeehouse chain, has always been at the forefront of innovation to enhance customer experience. In line with this commitment, Starbucks embarked on a strategic initiative to implement digital menu panels across its stores worldwide.

In Ireland, with an estate of over 130 cafes, Starbucks engaged THINK to deliver this rollout.

project details • project details

project details • project details

Traditionally, Starbucks relied on static menu boards to display its offerings. However, with evolving customer preferences and technological advancements, the company recognised the need to modernise its approach to menu presentation.

The rollout of digital menu panels in Starbucks involved meticulous planning and collaboration across various departments.

our solution • our solution

our solution • our solution

The implementation of digital menu panels has brought about several positive outcomes for Starbucks including Enhanced Customer Experience, Improved Operational Efficiency & Increased Sales and Upselling Opportunities.

the result • the result

the result • the result

Now the visually appealing presentation of products, coupled with strategically placed promotions and upsell suggestions, contributes to higher average transaction values and increased sales of featured items.

The rollout of digital menu panels by THINK for Starbucks exemplifies their company’s commitment to leveraging technology. It not only modernised its menu presentation but also strengthened its brand positioning in the highly competitive coffee market.

...no task too big

Guy and the whole team at THINK are an invaluable resource for us here at Starbucks Ireland. From providing always-on-time, fully managed print services, to the rollout of our state-of-the-art digital menu panels nationwide, working with THINK has given us real peace of mind when it comes to running and managing our business.

The level of expertise in THINK allows us to confidently execute ambitious business and marketing solutions, with no task too big. With THINK on our side, we look forward to the continued growth of the Starbucks brand nationwide for years to come.

Celine Gilmer

Group Director of Marketing & Category, EE Group (Starbucks Ireland)

let’s think together • let’s think together

let’s think together • let’s think together

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