Starbucks®

Starbucks, the renowned global coffeehouse chain, has always been at the forefront of innovation to enhance customer experience. In line with this commitment, Starbucks embarked on a strategic initiative to implement digital menu panels across its stores worldwide.

In Ireland, with an estate of over 130 cafes, Starbucks engaged THINK to deliver this rollout.

project details • project details

Traditionally, Starbucks relied on signage to display its offerings. However, with evolving customer preferences and technological advancements, the company recognised the need to modernise its approach to menu presentation.

The rollout of digital menu panels in Starbucks involved meticulous planning and collaboration across various departments.

our solution • our solution

The implementation of digital menu panels has brought about several positive outcomes for Starbucks including Enhanced Customer Experience, Improved Operational Efficiency & Increased Sales and Upselling Opportunities.

the result • the result

Now the visually appealing presentation of products, coupled with strategically placed promotions and upsell suggestions, contributes to higher average transaction values and increased sales of featured items.

The rollout of digital menu panels by THINK for Starbucks exemplifies their company’s commitment to leveraging technology. It not only modernised its menu presentation but also strengthened its brand positioning in the highly competitive coffee market.

...a trusted partner

THINK Group play a key role in bringing the Starbucks brand to life across the estate in Ireland and Northern Ireland. Working closely with our internal teams, they ensure everything is thoughtfully aligned, from planning through to installation, delivering consistently high-quality rollouts across both print and digital signage. Their ability to manage complexity while protecting brand standards and minimising disruption makes them a trusted partner in creating great in-store experiences for our customers.

Celine Gilmer

Group Director of Marketing & Category, EE Group

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Guy de Renzy

Co-Founder & Managing Director

guyderenzy@gmail.com

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Republic of Ireland
THINK Group, No.6 Dundrum Business Park, Dundrum Road, Dublin 14. D14 H263

Northern Ireland & UK
THINK Group, No.6 Margaret Street,
Newry, Co. Down BT34 1DF

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Starbucks®

project details • project details

project details • project details

our solution • our solution

our solution • our solution

the result • the result

the result • the result

...a trusted partner

Celine Gilmer

let’s think together • let’s think together

let’s think together • let’s think together

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